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LADY BIRD JOHNSON:
HIDING IN PLAIN SIGHT
SIGNED BOOK + VIRTUAL EVENT + EXCLUSIVE Q&A
"READING BETWEEN THE LINES OF SWEIG’S EXTENSIVE, ENGAGING NEW BIOGRAPHY, LADY BIRD JOHNSON, IT IS POSSIBLE TO SEE HER AS THE PERFECT BRIDGE TO THE MODERN FIRST LADY…. A REVELATION."
NEW YORK TIMES BOOK REVIEW
"SWEIG EXPLORES THE LIFE OF MRS. JOHNSON AND DIVES DEEP ON HOW SHE USED HER POSITION TO INFLUENCE POWER, FIGHT FOR CAUSES INCLUDING THE ENVIRONMENT AND WOMEN'S LIBERATION, AND CHANGE THE WAY FIRST LADIES WOULD DO THEIR JOBS FOREVER."
TOWN AND COUNTRY’S “MUST READ BOOKS OF SPRING 2021”
"SWEIG HAS WRITTEN AN INVITING, CHALLENGING, WELL-TOLD TALE OF THE THOROUGHLY MODERN PARTNER AND STRATEGIST LADY BIRD JOHNSON, WHOSE SKILL AND COMPLEXITY EMERGE FULLY IN THIS RICH TALE OF HISTORY AND HUMANITY."
JOHN DICKERSON, CBS NEWS
ABOUT THE BOOK/PODCAST
Lady Bird Johnson’s complex and captivating role—as a political partner to her husband, as a vital yet underappreciated presence in the White House, and as a critical advisor and strategist in the Johnson Administration—is recast through the joint release of Julia Sweig’s magisterial biography, LADY BIRD JOHNSON: Hiding in Plain Sight (Random House), and the new podcast, In Plain Sight (ABC News and Best Case Studios). The book and podcast present a surprisingly modern and influential American First Lady, unveiling a new view of Lady Bird’s power within the Johnson presidency. It is a portrait that resonates powerfully and poignantly with the country’s current social upheavals, uncovering perhaps the most underestimated First Lady of the 20th century.

The story is told in Lady Bird’s own words through the largely unknown and overlooked audio diaries that she kept during her five-plus years in the White House: 123 hours of tape totaling 1,750,000 words. Lady Bird’s tapes show her to be a formidable storyteller and historian, and a conscious creator of legacy. Her almost real-time, highly personal narration of key moments of American history showcases her narrative prowess and unique perspective as she brings to life both the tragedies that defined the ’60s—the JFK, MLK, and RFK assassinations and the Vietnam War— and the struggles and triumphs of the civil rights movement. These tapes were hiding in plain sight at the LBJ Library, much like Lady Bird herself did at the White House.

As featured on ABC’s Good Morning America, CBS Sunday Morning, Washington Post, People, Vanity Fair, The New York Times and NPR’s Fresh Air.
Released: 2021 – Rating: NR – Duration: 5 minutes
Exclusive FILMED Q&A
Julia Sweig - Author, Lady Bird Johnson and host, In Plain Sight
JULIA SWEIG
Author, Lady Bird Johnson and host, In Plain Sight
ADAM PINCUS
Executive Producer, In Plain Sight podcast
Adam Pincus - Executive Producer, In Plain Sight podcast
Tatiana Siegel - Moderator; Exec Editor, Film at The Hollywood Reporter
TATIANA SIEGEL
Moderator; Exec Editor, Film at The Hollywood Reporter
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